Last week, April 7-8 I had a chance to join a seminar about digital marketing. From all speakers, I can take some important points that I would like to share here.
- First, nowadays internet and mobile device grow quite significant. Computers become faster and cheaper. On the other hand, cellphone is now transfroming into smart phone furthermore tablet become more and more popular.
- People/ consumers are evolved. They behaviour drastically changed in the past decade. Technology become part of their life. Almost all people carry at least one cellphone nowadays. They have internet access at home, office, school or through their smartphone. And they belongs to Social Networking Community
- Marketers should catch this phenomena. It's time to take action to utilize all that tecnologies provide for the benefit of the brand.
In the past marketers focus on how to grab consumer's awareness, then convert it into trial and BUMO. The communication is one way, from brand to consumers. With all those technologies that changed consumer's behaviour, now marketers should listen to consumers. Listen to what discuss through blogs, social networking site ... positively or negatively. Consumers are the power. Consumer's involvement is really important, it is beyond consumer's loyalty.
Marketer's should really know who are their consumers and try to understand, where to reach them, what they like to do.... etc.
Of course digital marketing could not apply to every brand or product. In our company for example, there are some brands which have core consumers as those who live in remote area, modest people who are not touched by technology yet. For these consumers, the use of digital marketing is not priority but we should anticipate the change of their behaviour. Who knows in the near future, as the cost for buying smart phone decreasing, these consumers become the users.
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