After discussion the objective of conduct a product test, I would like to share about how to conduct a product test. Product test can be done with a lot of ways. Whatever way that we choose, we shouldnreally consider the reality of the product while it was being used ...... So how consumers usually use the product.
CLT or home placement will depend on whether the product is simple in using. Of course we will not conduct a CLT test for soap because we can not simulate 'bathing' environment in CLT. Foods product, e.g. Snacks or beverage probably are easier to be tested in CLT. So if the product 'too personal' or need 'special treatment' that is too hazzle to simulate in the CLT environment, a home placement test should be conducted.
And yes the home placement test needs more time to be conducted than CLT. Whatever way or method chosen, researcher should make sure that the respondent would used the product tested in a correct way. The explanation before the product is tested should be read and explained carefully.
There were many times I found that the product tested was shared with other family member therefore the respondent did not have enough experience in using the product.
Who should be recruited to be our respondent in the product test. Main users should be considered since they are the one who will notice if the product change. So they are the most reliable person to be asked for. Competitor product's users should be also considered, they are still the category users aren't they?
I never include a rejector of category as my respondent in a product test. I'm sure they will give more negative scores than the positive one
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